Standing out from the crowd is a tough job in today’s saturated market. But you’ve still got to do it to stay ahead of your competitors, and with the right tools, your business can certainly brand itself a step above the rest. One way to do so is through understanding human psychology and how they respond to your brand. Humans are visual animals – especially in the age of screens. When it comes to digital marketing, the first thing anyone will notice while scrolling through their phone or computer is the way your website looks.
A pivotal study by the University of Loyola revealed the game-changing impact of color. In fact, using the right colors can increase brand recognition by up to 80 percent! There’s plenty of other research backing this up. Some examples:
- People form a subconscious judgement about a product in the first 90 seconds of initial viewing
- Between 62% and 90% of that assessment is based purely on the colors used
Using Color Psychology To Enhance Your Branding Strategy
Understanding consumer perceptions is the first step to influencing their behavior. Humans are emotional creatures, and our decisions to go to a certain chiropractic clinic, law firm, or medical provider are often driven by emotional reactions. Color is an extremely effective tool for drawing out certain emotional responses in your target audience. 85% of consumers cite color as one of their main reasons for choosing one brand over another. It’s crucial for your brand to understand color psychology and implement certain principles throughout your marketing design. Color psychology should be a framework for the way you approach brand aesthetic, logo design, and the way your brand is experienced by potential consumers and clients across various platforms.
Coloring Your Brand
Individual reactions to colors can vary across factors like culture, gender, neurological differences, and personal experiences, but there are general principles that are widely used by the biggest brands which have been proven by numerous studies in color psychology marketing. Medical providers such as chiropractors or spine surgeons, for example, may want to gravitate towards colors that convey trust and health, for example. Some emotions evoked by difference colors are listed below:
- Red – Often associated with urgency, passion, and energy, red is a popular choice for clearance sales.
- Green – This color is associated with nature, tranquility, and health. This is a good choice for wellness providers and those who want to be associated with the environment.
- Blue – Blue is a popular choice for financial institutions, tech companies, and law firms to instill confidence. It conveys stability, trust, and calmness.
- Black – Luxury brands often go for black, which conveys elegance, sophistication, and power.
- Yellow – Stimulate positive emotions and capture attention with cheerful yellow.
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The way your brand looks will impact the way potential clients and customers view your business. Color is an instrumental part of conveying the tone you want. To learn more about branding and digital marketing, call Affordable Digital Marketing and start growing your business and brand today!