Service providers like law firms, chiropractic offices, and medical clinics typically depend on a local customer base. The success of a small Florida company often hinges on their ability to build and continually expand a loyal clientele who will continue to refer them to their friends. SEO is key when it comes to building your brand and customer base. Many small businesses make the mistake of thinking their online presence and SEO efforts are not as important compared to larger corporations, but nothing could be further from the truth – as a small Florida business, Google is how you’re going to be getting a significant amount of business. Here are some tips to get your web pages visible in search results and drive traffic to your site.
How To Use Local SEO To Get Customers To Your Business
1. Optimize where the money is
“Money pages” are what marketers call the main web pages on your site that generate income. This can include:
- Service pages
- Product pages
- Landing pages for lead generation
For service providers like law firms and medical offices, your money page is probably where the prospective patient books an appointment with your firm or clinic. Each money page should be optimized with SEO-friendly keywords relevant to your business. For example, if you own a chiropractic clinic in Miami, then your service page should be optimized for keywords like “best chiropractor in Southern Florida” or “auto accident specialist.”
2. Have an SEO optimized blog
If you don’t already have a blog, you need to get on it – stat! Blogging relevant, consistent content raises your website’s visibility and establishes you as an authority in your industry. When prospective customers are looking for legal advice regarding “Florida car crashes,” for example, they will be directed to your site, directly funneling into your services.
3. Improve your social media
Social media signals indirectly play a significant role in your site’s SEO. Social media helps drive traffic and brand recognition to your site, bringing more customers to your business and improving your overall SEO rankings. The key to social media marketing for local businesses is to figure out where their target audience spends most of their online hours. If you’re a chiropractor or law firm, you may be getting a significant amount of traffic from Instagram, LinkedIn, or Facebook. These social media platforms are also great places to develop a connection with your clients and respond to their questions. The goal with social media marketing is to funnel these engaged fans to your website, which raises your page rankings on Google.
4. Make sure your website is user-friendly
If a prospective client or patient finds your website confusing and difficult to navigate, they’re probably going to exit without ever having learned more about your services. Having a visually appealing, easily navigable, and mobile-friendly site loaded with quality content will entice visitors to stay longer and click through – which lets Google know to raise your search ranking.
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