Small businesses in today’s fast-paced digital world no longer have the luxury of staying “old fashioned.” Long gone are the days service providers and medical clinics can put up a few flyers and rely on word of mouth. No matter if you’re a chiropractor in Tampa or a law firm in California, growing your online presence is integral to your brand. It may seem crazy that even medical professionals and lawyers need to self-brand these days, but that’s the only way to keep up with the competition. Think of it as a good thing – your small business now has direct access to millions of potential clients and customers browsing the internet every day. In many ways the internet levels the playing field, so that even small businesses with limited budgets are able to compete with corporations who have marketing budgets many times larger than your annual revenue.
Digital Marketing Moves Your Small Business Should Be Taking
1. Build Your Online Presence
For the majority of potential clients and customers, if they can’t easily find your business online, it basically doesn’t exist. The first step is a professional, clean-looking website highlighting your products and services, positive customer reviews, and how to get in contact. A mobile-friendly website is essential, since most users search for businesses on their smartphones.
2. Social Media Is King
Platforms such as Facebook, LinkedIn, and Instagram give businesses an unprecedented level of engagement with customers – all for free! Showcase your products through regular posts, share what’s going on with your business, and communicate with your audience. Focus on the platform most of your customer base is on and build your audience through consistency.
3. SEO Optimization
SEO optimization is especially important for local businesses whose clientele comes from a specific radius. Ensure you appear in local search results when a potential customer is searching for your services by claiming your google business profile, using location-based keywords, and encouraging customer reviews.
4. Email Marketing Is Not Dead
Email marketing remains one of the most efficient avenues to build and maintain relationships with customers. Send promotions, newsletters, and updates to encourage repeat business and keep your audience engaged.
5. Take The Plunge With Content Marketing
Stand out from your competition by establishing yourself as the foremost authority in your industry. If you’re a Florida law firm and a potential client is searching for what to do after they get into a Florida trucking accident, they may click on your blog or educational video – which leads them to hiring your firm for their personal injury case. Content marketing builds trust as an authority and attracts organic traffic, driving up your revenue.
Contact Us Today
Digital marketing is a necessity in the digital age. However, not everybody has the time or energy to learn the ins and outs of digital marketing and implement these tactics. Luckily, you don’t have to – there are firms that can take care of all the aspects of digital marketing necessary to build your brand and business so that you can focus on what you do best- dealing with your clients and running the rest of your business. Call Affordable Digital Marketing for your digital marketing needs today!