Back in the 1990s and early 2000s, most people couldn’t imagine having a mini supercomputer in their pockets. Today, we access the internet primarily through our smartphones – which means if you haven’t designed your website with mobile users in mind, you need to do so ASAP. Think about how often you reach your phone when searching for local goods and services. For local businesses like medical providers and law firms to be seen and engaged with by potential clients and customers, having a mobile-friendly website is a must.
Why You Need A Mobile-Friendly Website
Without certain design modifications and designs targeted at mobile users, a website that looks great on a desktop computer can be a hassle to access on a mobile device. A potential client or customer who is browsing your website on their smartphone will lose interest pretty quickly if they are forced to continually zoom or pinch to see what you have to offer. There’s enough competition out there that you don’t want to give them any reasons to leave your site – especially if that reason is 100% preventable. Investing in a mobile-friendly website that is immediately usable and readable has a guaranteed return; not only will you reduce churn and keep potential clients interested, you will also cast a wider net and remain more relevant. Here are some reasons why your business NEEDS a mobile-friendly website:
1. Better SEO
We talk about SEO a lot here – it’s our specialty. Search engines like Google actually account for mobile-friendliness when determining ranking. This means that websites that are mobile-optimized are prioritized in search results when users are looking for goods and services on a mobile device. Google’s job is to give users relevant, quick, high quality search results that work on their devices.
2. Higher engagement
94% of people with smartphones in the U.S.A. use mobile devices to search for local information. Moreover, 77% of mobile searches happen at work or at home, where they probably have a desktop computer. Last year, Google confirmed that more people in total do Google searches on mobile versus desktop. A mobile-phone oriented customer base is not just in some far-flung future… It’s now. Your clients and customers are looking at your website through their phones, and if it’s not easy to access, then you may be losing money.
3. Improve sales
The explosion of mobile use directly impacts businesses, for whom customer engagement is a key sales funnel. Consumer engagement can go up as much as 85% when a website becomes mobile-friendly, with research showing that customers are 51% more likely to make a purchase from a retailer if they have a mobile-friendly website.
Contact Us Today
Let’s be real – most business professionals without design expertise don’t have time (or the desire) to spend countless hours trying to figure out how to make their website mobile friendly. That’s why we’re here to help. Call Affordable Digital Marketing for an SEO-optimized, mobile-friendly website that will raise engagement and bring in the clients and customers you want.