6 Reasons Your Business Must Be On Google My Business

Google My Business incorporates search engine results into marketing, which is valuable for any business with a physical location. In today’s technology-ruled world, the first thing potential clients and customers trying to connect with your products and services will do is go to Google. According to Google, 46% of all searches contain local intent, and that the main piece of information sought by local searches is business location. Read on to learn more about some ways your business can benefit from incorporating Google My Business into your marketing efforts.

Why Your Business Should Use Google My Business

  1. It raises your web visibility- One of the biggest benefits of making a Google My Business listing is that it makes your business more visible on the web. When you look for a service or product on Google, the first three listings are typically Google Adwords advertisements, with a map on the Local 3-pack next, and then the organic results are listed. Previously a more inclusive 7-pack, only three local listings are included now (hence the title). Businesses around the world use different SEO tricks to wriggle their way into this special category, but many aren’t aware that you can significantly raise your chances of making it into the list by making a Google My Business listing.
  2. It shares information with your potential customer- Google My Business shares information about your business, such as your address, working hours, website, and contact information. GMB also allows you to share updates, news, announcements, offers, andmore!
  3. It allows you to respond to the queries of your potential customers in real-time- Recently, Google added a messaging feature allowing you to chat directly with potential customers who find your profile on the page of search results. This feature lets you quickly answer your customer’s questions in real-time and assist them with any queries.
  4. Heightens your appeal through allowing reviews- Reviews play a vital role in customers making a purchasing decision. Almost 90% of customers read online reviews to determine the quality of a local business, and the majority of customers always go with the product that has the highest reviews. Google My Businesses gives your business a platform for customers to easily leave feedback and review your business. Not only does this boost your appeal to potential customers, you also receive honest evaluations about what you’re doing right and what you may need to improve.
  5. Increase traffic and sales- Putting your business on GMB can help you boost traffic and sales. Google reports that businesses are 70% more likely to attract local visits from browsing users.
  6. Free Google Advertising- There are many ways to promote your business and get it on the first page of Google, but Google Ads campaign and SEO both take a significant amount of time. A GMB listing gives your business a cheaper and faster way to get noticed on the search engine.

Contact Us Today

There are many benefits to creating a Google My Business listing for your business. Affordable Digital Marketing is a top digital marketing firm in Hollywood, FL that offers services such as managing your Google listings. Call Affordable Digital Marketing for your digital marketing needs today!

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