Service providers like law firms and medical clinics depend on word of mouth from satisfied customers. In the digital age, customer reviews have broadened word of mouth from a friend or neighbor's recommendation to anybody who has an internet connection. Customer...
Even with the deluge of new platforms, means of communication, and technological trends, email marketing remains one of the best ways to engage your audience and build relationships with your potential customers and clients. Not only is email marketing extremely...
Time flies by so fast- it’s hard to believe that we’re already 2 months deep into 2024 and the year is already kicking into full gear. That means your SEO strategy should also be up to par for the new year. From evaluating broader business considerations to...
It’s 2024. And if you don’t have a digital marketing strategy already, you need to start…like now - especially if you’re a local or small business. Even though it seems like at this point, everybody and their mother is aware of the importance of the internet when it...
To say that the internet has provided an opportunity for small businesses is a massive understatement. Thanks to the internet- which has empowered a rising trend among consumers for “shopping local” and supporting small businesses- entrepreneurs can expand their...
The internet has integrated itself into our professional and personal lives so thoroughly that it has shifted the way that businesses connect with and choose service firms. As the years speed past and technological development speeds up exponentially, everybody from...
Since people have been trading in markets, they’ve been promoting their goods or services (thus the term, “marketing”). Historical marketing channels like radio, print, and television have been - and remain- important, but the advent of digital marketing has changed...
For professional service providers like medical providers, attorneys, and aestheticians, first impressions are paramount. When customers are searching for a service provider to help them with something, they will be looking for one that seems reputable, professional,...