Discover 6 Compelling Reasons Why SEO Matters for Your Business in 2024

When you’re searching for a product or service like “doctor near me” or “insurance attorney,” you probably aren’t scrolling through pages and pages of Google search results. Pretty much nobody does- which is why SEO is crucial to the success of your business. Being on the first page of search results for most businesses gives them a huge advantage over competitors, and if your business is way in the back, it’s hard to even compete. Google alone drives 63% of traffic to websites, and these days people find a lot of their product and service providers online. If your potential clientele can’t find you, you’re losing money. Simple as that. If you’re still not convinced about the importance of SEO for your business, we got a whole lot more.

Why SEO Is Key For Businesses Today

  1. Getting visitors to your site: The first rule of business is simple- you need customers. When you run a business, attracting the eyes and ears of potential customers is essential, and in 2024, the way to do that is through the internet. Your website is how your customers will learn about you; the more people visit your page, the more clients and customers potentially could end up purchasing your products and services. By getting your website to rank for relevant keywords, you’ll get more traffic. This is why SEO is essential for ending up on the first page of Google. The first results on Google search have a click-through rate (CTR) of 39.8%. After that, the rate drops below 1.6%! That literally means 96% less people are getting to know your products and services, and that your business even exists.
  2. Building trust: SEO doesn’t just help get eyes on you; it makes those who find you trust your brand. People are more likely to put faith in websites that pop up on the first page of Google – in fact, less than 1% of searchers even make it to the second page. Unless you’re a huge brand and a household name, you’re fighting an uphill battle getting people to trust your brand and the services you provide. Don’t make that battle even harder by lagging on the last pages of Google.
  3. Target your audience effectively: Using SEO to target specific search terms will net you (pun intended) the people who are most likely to use your products and services. Even if someone is just looking for information on a legal term, for example, they are more likely to be interested in finding a lawyer. This means that for legal firms, using keywords related to the areas you specialize in such as “car accidents” or “property insurance” will attract a specific audience that have a higher probability of coming back to your website for more information, and potentially using your services.
  4. Build credibility through E-E-A-T compliance: Experience, Expertise, Authoritativeness, and Trustworthiness, or E-E-A-T is how Google evaluates the credibility and quality of websites. Websites with a lot of E-E-A-T rank better in search engine results, and SEO helps strategically optimize content to align with E-E-A-T principles, building credibility with both users and search engines.
  5. Improving user experience: A poor user experience will push potential clients away from your businesses, even if your services are stellar. Improving your user experience through optimized content will retain visitors on your page, which increases your ranking on Google. This ultimately makes you more money.
  6. Staying ahead of the AI curve: An ongoing SEO strategy is key to keeping up with the rapidly evolving landscape of artificial intelligence (AI). SEO professionals can use predictive analytics (which are powered by AI algorithms) to more accurately predict future demands so your business stays ahead of the curve.

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The importance of SEO for any modern business cannot be overstated. If you’re looking for digital marketing services to grow your brand and business, call Affordable Digital Marketing today!

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