While word of mouth is still how many people find their medical providers, social media has become integral to healthcare marketing. Tebra’s 4th annual Patient Perspectives report found that 77% of patients often or sometimes search online for doctors. This behavior...
Social Media Marketing
Why a Social Media Presence is Essential for Small Businesses
Small businesses have a lot of competition. That’s why most small businesses are (wisely) constantly searching for new methods for gaining exposure and fine-tuning their marketing strategies. Although a dwindling minority of business owners may still feel antipathy to...
The Importance Of Social Media Marketing In 2023
Recession hit many markets hard going into 2023, making it tough times for marketing budgets, marketing programs, headcount, and martech tools. However, one thing that grew- and continues to grow- in importance is social media marketing. In this highly competitive...
Content Marketing for Professional Services
If your business offers professional services, such as medicine, law, or consulting, you should tailor your marketing strategy to your field. Since you’re not pushing a “product,” but branding your services and expertise to work for clients, establishing your...
The Ultimate Guide To Social Media Marketing
Many brands struggle with generating engaging content and hitting their target audience. Social media plays an essential role, and it is critical to understand social media marketing and build a social media marketing strategy that works well for your unique business....
Reasons Why Your Medical Office Needs To Be On Facebook
It doesn’t just seem like everybody is on Facebook- a significant portion of the world is. With over 500 million users globally and half of those people logging on to Facebook any given day, Facebook is clearly an extremely powerful tool that professionals and...
The Benefits Of Social Media Marketing For Your Business
There are many benefits of using social media for business. With more than 4.2 billion active social media users around the globe, if you don’t already have a social media marketing strategy, you need to get one now. This article discusses some ways social media...