Small businesses have a lot of competition. That’s why most small businesses are (wisely) constantly searching for new methods for gaining exposure and fine-tuning their marketing strategies. Although a dwindling minority of business owners may still feel antipathy to...
Recession hit many markets hard going into 2023, making it tough times for marketing budgets, marketing programs, headcount, and martech tools. However, one thing that grew- and continues to grow- in importance is social media marketing. In this highly competitive...
If your business offers professional services, such as medicine, law, or consulting, you should tailor your marketing strategy to your field. Since you’re not pushing a “product,” but branding your services and expertise to work for clients, establishing your...
Many brands struggle with generating engaging content and hitting their target audience. Social media plays an essential role, and it is critical to understand social media marketing and build a social media marketing strategy that works well for your unique business....
It doesn’t just seem like everybody is on Facebook- a significant portion of the world is. With over 500 million users globally and half of those people logging on to Facebook any given day, Facebook is clearly an extremely powerful tool that professionals and...
There are many benefits of using social media for business. With more than 4.2 billion active social media users around the globe, if you don’t already have a social media marketing strategy, you need to get one now. This article discusses some ways social media...