For professional service providers like medical providers, attorneys, and aestheticians, first impressions are paramount. When customers are searching for a service provider to help them with something, they will be looking for one that seems reputable, professional, and trustworthy. Although everybody says, “Don’t judge a book by its cover,” the truth is that when it comes to choosing a chiropractor or legal representative, it’s exactly what most of us do. These days, the first time most people will come into contact with your business is your webpage. Since your website is the online face of your business, having professional-quality photography and video content across all your online channels is essential to your online presence. Here are some reasons why your business should use professional photos and videos.
Why You Should Use Professional Photos and Videos For Your Business
- Grab your customers’ attention with a brilliant first impression: Visitors are 64% more likely to remember what they heard or read if it’s paired with an image, and 80% more likely to engage. Clearly, images are key to getting and retaining your customers’ attention- and if you’re going to be associated with an image, make it a good one.
- Build your brand identity: How your brand and business communicates its message to the public is intrinsically tied to the imagery you use. Take full advantage of imagery and video to really showcase the personality of your brand; if you cut corners on imagery and video, your customers will think that is how your business runs as well.
- Represent your brand authentically: Using photos and videos of the people and services that actually belong to your business will help customers connect with you before they’ve even reached out. In professional services industries like legal offices and medicine, connection and trust between provider and customer are paramount.
- Help customers get to know you: When a customer is surfing your website, their goal is to get to know you more. Stock photos don’t tell them anything important about your business. The best way for potential clients and customers to learn more about your business is to represent your brand authentically.
- Stock photography doesn’t feel authentic: As we noted above, authenticity is crucial in service provider industries. If a customer thinks that your stock photography is inauthentic, they are less likely to trust you and the services you provide. You can use stock photos sparingly, but don’t base your entire online presence around them.
- Professional photography offers incomparable quality: Even though Smartphones these days have better cameras than most digital ones from back in the day, nothing compares to professional photography.
- Stand out from the competition: When you use authentic, professional photos and videos, customers will take note. In highly competitive industries, this could give you the edge to stand out from the competition and pull in more business.
Contact Us Today
Quality corporate photography can help your business stand out from the competition and gain the trust of your potential customers. If you’re looking for more digital marketing advice, call Affordable Digital Media for a consultation today.