The concept of using social media for business is an idea that was foreign a mere decade ago. With the phenomenal rise of Facebook, Instagram, and Youtube, today social media has become an indispensable part of business marketing. While the content creator and social media influencer market is one of the most visible components of social media branding, social media also offers a world of opportunity for small businesses and startups. Read on to learn more about how social media marketing can help small businesses and startups, and how your small business can harness the power of social media marketing to connect with clients and grow your brand.
Social Media Benefits For Small Businesses
Social media offers free access to an almost unlimited amount of potential customers for any service or product, and levels the playing field for small businesses since it offers a chance for small brands to grow and engage with their target audience without requiring a significant financial investment. Here are some ways social media can benefit your small business:
- Increasing site traffic: If you have a website for hosting your services and products (and if you don’t, you should get one ASAP), you can easily utilize social media to direct traffic to your private service or product provider platforms. This can significantly increase the quantity and quality of your inbound traffic, so that SEO and Google Search is not your only source of inbound traffic.
- Creating brand awareness: Social media is a significantly more cost-efficient choice for spreading information about your business compared to traditional media platforms such as radio, TV, and print media. Small businesses can use social media to reach a huge audience of people, spread their brand message about their products and services, and generate brand awareness. This directly translates to more followers for your business, higher conversion rates for your marketing campaigns, and increased numbers of sign-ups for your services and offerings.
- Selling services and products: Small businesses and service providers can directly market their products on social media. Thanks to the recent addition of features of retargeting ads on platforms such as Instagram and Facebook, it’s become easy to target your audience and directly get your content in front of your ideal consumer base.
How To Get Started With Social Media Marketing
The benefits mentioned above are only the tip of the iceberg when it comes to how social media marketing can benefit small businesses and service providers. There are also many strategic and creative tactics to utilize when approaching social media marketing as a startup or small business. For example, Snapchat can be utilized for a high rate of one-on-one engagement with its nearly 250 million daily active users. A variety of huge brands like BMW, Sprite, Adidas, and McDonald’s have successfully run campaigns on Snapchat to grow brand awareness. Small business owners can learn from the big brands and use story ads and custom filters to get attention and establish themselves as trusted leaders in their markt. With Facebook and Instagram, consistency is key; posting two to three stories on a daily basis will keep your business closer to the top of your target consumer base’s feeds and at the top of their mind.
Contact Us Today
Social media is a critical part of modern day marketing for small businesses and can generate significant payoffs in a cost-effective manner that can help accelerate your business and scale efficiently and swiftly. The key is consistency and a strong brand strategy. If you’re seeking help with social media marketing, call Affordable Digital Marketing to start growing your brand and business today!