North American businesses spent nearly 20% of their total advertising budget on social media advertising in 2021, and that number is expected to steadily increase. Paid social media campaigns, much like their organic cousins, targets audiences and drives sales, but with the added value of speed, sustained views, and constant message frequency. One of the biggest platforms for social media advertising – especially for professional service providers like lawyers, medical specialists, and chiropractors – is Facebook. Read on to learn more about how a Facebook Ad campaign can help bring customers and grow your business.
Benefits of Facebook Marketing
Here are some ways that running a Facebook ad campaign can help your business grow:
- Your customers spend a lot of time on Facebook: 80% of all Internet users are on Facebook. With billions of users – more of whom check their Facebook page multiple times daily – you have a built-in audience to advertise your business to.
- You can reach your target audience: As one of the most popular kinds of online advertising, Facebook advertising allows businesses to target the exact demographics they need. You can advertise to the groups you want by interests, age, behavior, etc.
- It’s a cheap form of advertising: Facebook ads, like most forms of social media advertising, are one of the cheapest forms of advertising. You can spend a minimal amount of money to reach an optimal amount of people, compared to traditional advertising which requires a large amount of money, time, and staff. Think about it- you only have to spend $5 to reach 1,000 people with a Facebook ad campaign, compared to how much it costs to invest in TV, radio, or magazine advertisements.
- Get immediate results: Facebook advertising drives immediate results, which means that you can put your name, brand, and business in front of your target audience as soon as today.
- Increase sales, revenue, and leads: To increase sales and drive business you need somebody who knows what they’re doing. Trying to run a successful Facebook ad campaign on your own with zero experience and time could end up costing you thousands of dollars, which is why we always recommend a digital marketing service like Affordable Digital Marketing. It is most cost-effective to hire a professional agency that you know can get the job done right rather than invest the little time you have or have to hire an employee.
- Measurable analytics: Facebook advertising produces measurable results so you can keep track of numbers in real-time through the number of clicks, impressions, and conversions you’re getting. Our expert team of social media marketers will evaluate your analytics regularly to fine-tune their strategy and get you better results.
- Raise brand awareness: Facebook advertising is a great way to get your brand out there. This is especially important for professional service providers since they need to establish trust with local customers.
Contact Us Today
There are many benefits to running a successful Facebook ad campaign. Put your next social media ad campaign in the hands of an agency that knows how to get it done right so you can spend your valuable time and hard-earned money on what you do best- running your business. Call Affordable Digital Marketing to learn more today.