Reach Your Customers with Digital Marketing

Digital marketing

The internet has become indispensable in almost every part of our everyday lives. From socializing and entertainment to training and schoolwork, the internet has permeated every aspect of how people interact among themselves and with the world. Since everyone spends so much time online, the internet has also become a critical tool for business owners to connect with current and potential customers. This is especially true for small businesses, who have limited advertising budgets, and service providers like lawyers, chiropractors, and aesthetics specialists. Digital marketing refers to the online brand-building and promotion of a business, and is now integral for any business to stay competitive, establish their brand, and reach new clients and customers. Read on to learn more about digital marketing and why your business should utilize this powerful tool.

Digital Marketing Terms And Tactics

There are a number of tactics used in digital marketing to boost sales, promote brand awareness, establish brand narrative, and attract and engage customers online. Inbound marketing uses “pull tactics” to attract target consumers through relevant, engaging, and helpful content. Examples of inbound marketing include eBooks, video, blogs, email newsletters, SEO, etc. Outbound marketing uses “push tactics” to squarely place marketing materials in front of as many people as possible, regardless of relevancy to the specific situation, such as with TV ads.

Inbound marketing offers the double whammy of building trust and brand relevance with the consumer along with making them aware of your business. Each stage of the buyer’s journey is suited for a different type of web content; Some buyers just want to learn about a relevant topic, and some buyers are ready to buy. Information about your products and services will guide buyers in making their purchase, and informative blog posts will draw potential customers early in the decision-making process.

Why Your Business Needs Digital Marketing

There are many benefits to using digital marketing, prime among them how effective it is at generating customer leads and increasing brand awareness. Here are some other benefits of digital marketing.

  • Accessibility: With minimal barriers to entry, digital marketing is highly accessible for small businesses with limited advertising budgets. Small businesses can use digital marketing to amplify their voices online and reach a large amount of people. For example, if you regularly produce informative, high quality blogs optimized with keywords and topics that customers look for, you may outrank larger competitors when customers are searching for services or products.
  • Targeting a specific audience: Digital marketing can be as broad or specific with its target audience base as you want. Depending on your ideal buyer persona, you can target them through a variety of tactics.
  • Extremely cost-effective: Traditional marketing forms like TV commercials or billboards are extremely expensive. Digital marketing done right has a high return on investment and costs much less than traditional marketing.
  • Measurable results: Website and social media analytics not only make it easier to know what your customers want and create specifically targeted content, but also offer quantifiable results in real time.

Contact Us Today

Leave digital marketing to the pros so you can focus on what you do best- running your business. Call Affordable Digital Marketing to grow your brand and connect with customers today!

Finding an agency who understands your digital needs is hard.

Let our amazing team help you craft your digital strategy today.

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